# Glow

> AI-powered growth platform for salons, spas, and independent beauty professionals — payments, scheduling, CRM, and marketing in one system that runs itself 24/7.

Glow is an all-in-one operating system for beauty businesses. It combines four engines — Revenue, Scheduling, Client, and Growth — with an AI receptionist that answers calls, books appointments, and follows up with clients automatically. Built from the ground up for salons, spas, barbershops, and solo pros, not retrofitted from a generic tool.

Core capabilities:
- AI receptionist that handles calls, missed calls, and bookings 24/7
- Online booking, calendar, and intelligent availability
- Payments, tips, gift cards, memberships, and packages
- Client CRM with history, preferences, and retention automation
- Marketing, rebooking, upsells, and churn prediction
- Staff management, commissions, payroll, and inventory
- A public website and booking page for each business

## Pages

- [Home](/): Overview of the Glow platform, its four engines, and the AI receptionist.
- [Pricing](/pricing): Plans and pricing with monthly and annual billing (10% discount on annual).
- [Blog](/blog): Guides and playbooks for salon and spa owners.
- [Terms of Service](/terms): Legal terms governing use of Glow.
- [Privacy Policy](/privacy): How Glow collects, uses, and protects data.
- [Refund Policy](/refunds): Refund and cancellation terms.
- [Accessibility](/accessibility): Accessibility commitments and standards.

## Blog

- [How much does salon software cost in 2026?](/blog/how-much-does-salon-software-cost): Category-by-category breakdown of subscription, per-seat, payment processing, SMS, and hidden fees for salon software.
- [AI receptionists for salons: what they can (and can't) do](/blog/ai-receptionist-for-salons): What an AI phone receptionist for a salon actually does in 2026, where it fails, and how to evaluate one.
- [How to reduce no-shows at your salon: 9 tactics](/blog/how-to-reduce-no-shows): Nine tested tactics — deposits, two-touch reminders, waitlists — that cut salon no-shows in half.
- [Salon booking software: the 2026 buyer's guide](/blog/salon-booking-software-buyers-guide): Features that matter, features that don't, and 12 questions to ask every vendor before signing.
- [How to start a spa business: step-by-step](/blog/how-to-start-a-spa-business): A 12-step guide to opening a spa in 2026 — startup costs, permits, staffing, and the first 90 days.
- [Client retention playbook for beauty businesses](/blog/client-retention-playbook): The exact rebook + lifecycle SMS + win-back playbook top salons use to hit 70%+ retention.

## Optional

- [Sign in](/login): Existing customer sign-in.
- [Forgot password](/forgot-password): Password recovery for existing accounts.